Branding Fundamentals: What You Need to Know to Brand Your Biz Like a Pro


Hey Creative Boss Lady,

As you are on your journey to building your brand and wealth, it kind of makes sense for us to make sure we lay out the fundamentals of branding.

There is more to branding than logos and design, to set the standards for future interactions and engagements; your first impressions to clients must be ON POINT.


In its simplest definition, it is the marketing strategy and effort to shape your business to rise to the top.

When it comes to branding, you should note that branding has been around since the dawn of time and many of the world's most successful companies are geniuses at branding. It's one of the essential ingredients of a company's success, and some factors should be looked at critically.

Some of these factors include;

  1. Knowing yourself (Who are you as a brand?)
  2. Knowing your customer (Know Thy Customer)
  3. Having a name that sells
  4. Designing your brand for success
  5. Choosing the right colors...
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Marketing Products and Getting Sales to Business During a Crisis

Hey there Money Maykah,

How is business going on your end?

I know this is a tough time and you’re on either end of the spectrum… there are entrepreneurs and businesses that are doing the most right now and trying to capture their audiences. They are marketing their products and services and getting sales to their businesses.

They either have an essential service or product that people need or they have discovered something new arising from the pandemic and they have decided to capitalize on it. Face masks and virtual services are a hot commodity right now.

On the other end of the spectrum, you have those businesses who are either confused, cautious or simply content with closing down their operations until things settle down. They see this as a time to refocus and attend to other priorities that are not entirely related to their business.

Where do you find yourself on this spectrum?

So what am I doing at this time?

You know, for me, I have had to stop my...

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