Branding Fundamentals: What You Need to Know to Brand Your Biz Like a Pro


Hey Creative Boss Lady,

As you are on your journey to building your brand and wealth, it kind of makes sense for us to make sure we lay out the fundamentals of branding.

There is more to branding than logos and design, to set the standards for future interactions and engagements; your first impressions to clients must be ON POINT.


In its simplest definition, it is the marketing strategy and effort to shape your business to rise to the top.

When it comes to branding, you should note that branding has been around since the dawn of time and many of the world's most successful companies are geniuses at branding. It's one of the essential ingredients of a company's success, and some factors should be looked at critically.

Some of these factors include;

  1. Knowing yourself (Who are you as a brand?)
  2. Knowing your customer (Know Thy Customer)
  3. Having a name that sells
  4. Designing your brand for success
  5. Choosing the right colors...
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