These days, everybody is on social media;
The world is evolving so much every day, and everything is online. From online courses to even relationships, so why not your business? Little known fact, if it wasn't for these 'inter-webs', I would never have met my husband. Really, that's where we met 12 years ago...online.
The internet is not a scary place where only creepy people go to do odd transactions in the wee hours of the night. It's actually a place where people meet others they would have never met who are world's apart, it's where friendships are built, partnerships are formed, commerce is traded, billionaires are made.
When you think about it, and there is data to back it up, people are always online and you need people to patronize your business, right?
"According to Digital 2019 report, adults in the world spend on...
Hey Creative Boss Lady,
As you are on your journey to building your brand and wealth, it kind of makes sense for us to make sure we lay out the fundamentals of branding.
There is more to branding than logos and design, to set the standards for future interactions and engagements; your first impressions to clients must be ON POINT.
WHAT'S THIS THING CALLED BRANDING?
In its simplest definition, it is the marketing strategy and effort to shape your business to rise to the top.
When it comes to branding, you should note that branding has been around since the dawn of time and many of the world's most successful companies are geniuses at branding. It's one of the essential ingredients of a company's success, and some factors should be looked at critically.
Some of these factors include;
This month we're diving deep into branding. What is branding you may ask? Well, it truly depends on who you ask. For the purposes of this article, we are going to define branding the way we believe it should be presented. So here goes:
What is a BRAND?
A business brand is a quality or feature that identifies and makes your business stand out to customers. It is your differentiator, your identity in the marketplace. Think Beyonce. Her brand? Magical talent, King-ly behaviour and Black Excellence. So how does one become a Beyonce?
Well, that my friend isn't what I'm here to show you today. No one can be Beyonce, she has created her own lane by tapping into her innate creative genius. You just have to be you and carve out your unique space in the world, for you and your biz.
To become a strong brand, you must know that it does not all just end in that super cool logo or website that you have. Yes! A super cool and colorful logo is most likely to attract business, but...
Hello Money Maykah,
We're wrapping up the series on family management with a couple more posts.
Let's talk about the kids for a minute. If you're a Mompreneur, a boss mom, whatever you want to call yourself...basically a woman running a business with kids, this one may resonate most with you.
All Mom's whether you work in an office, the kitchen, at home, wherever---contribute so many valuable lessons to the rearing of their children. This article in no way reduces any Mom's efforts. We simply wish to highlight some of the fundamental lessons kids learn from Mom's who own businesses.
A lot of hard and smart work goes into starting a business, sleepless nights, insane hours of work, meeting deadlines, and daily challenges. All these, coupled with giving birth and raising a child or children, can be arduous tasks for entrepreneur Moms.
Kids have a lot to learn from their business-oriented moms. Kids learn life and business lessons daily from their moms who take care of...
This one is for the Mom's (and Dad's if you're reading) out there who are now running your businesses, with your little assistant(s) in tow. For some entrepreneur Mom's, COVID-19 was really just a moment of acknowledgment.
You've been doing this for a while before it became the 'thing we all must do', right? You're a veteran at this work from home gig, yet you too are kind of stumped as to how to proceed in these times.
Running a business with children who are not in school, is much like, juggling balls standing on top of an elephant who is walking a tight rope anchored by a beach ball...
Am. I. Lying?
With our two boys, I have to admit, it has been an extreme challenge. Since we started lockdown, I've been worried about their ability to adapt and adjust to these changes. Surprisingly, they haven't missed much of a beat. They do miss their friends and outdoor interaction though, that is a given.
They still play, laugh, snaaaack (you know the glorious...
'Work from home' is becoming the new mantra on the lips of most employees, as for employers, they cannot wait to have their staff back in the office. For a lot of small and medium scale businesses, office space gulps a considerable amount of their capital. It is dangerous to generalize any solution. Instead, individuals and companies should weigh their options and consider what is best for them.
History repeating itself...
The work from home campaign didn't just start during the COVID-19 pandemic or this millennium, in September of 1994, American company AT&T embarked on a social experiment. Rather than have the worker go to work, they decided to take the work to the worker.
Thirty-two thousand (32,000) employees were asked to work from home, including top-level staff and employees in the lowest rank. Throughout the initiative, AT&T avoided running costs of over $550 million. IBM had a similar initiative, Mobility Initiative, which saved them over $100 million...
We've all been there and we may even be there right now!
As creatives and decision-makers, there is the need to perform at optimum and better your capacity continually. The possibility of struggling to get in the groove heightens with all the current events around the world. A creative block is a scary encounter for anyone. It can usher emotional episodes of self-doubt and tension.
Accepting anything short of excellence is never an option for a lot of creatives for understandable reasons. There are four main reasons creatives don't accept less than perfect:
If you're a creative in the fashion industry, your intuition is one of your sharpest tools, so imagine the frustration if you find yourself struggling to make necessary...
For the times ahead, it is crucial to position your service or product as essential and safe. The pandemic and looming recession will lead to customers spending on only essential commodities or services.
-How the pandemic crept in without announcing
We started this year with war threats from America and Iran. We didn't see COVID-19 coming, but here we are! Billions lost, millions infected, thousands of dead, and a looming recession. From all credible indicators, the times ahead will be tough for medium and small-scale entrepreneurs, especially creatives. What's coming next? and how do we prepare our businesses for unexpected scenarios?
There are hundreds of businesses that have survived for more than one century. Boschendal winery in South Africa, Berkshire Hathaway in the USA, Enterprise group in Ghana, and The Marinelli Bell Foundry in Italy are some of the many companies that have lived through wars, recessions, pandemics, and change in civilization.
Preparedness and dynamism...
JPMorgan: "Recession will rock the US and Europe by July."
World Bank: "With the heavy disruption in trade and value chain caused by the coronavirus pandemic, sub-Saharan Africa is set to record $37 billion to $79 billion in output losses this year."
For an economy to be in recession, it means there's a decline in growth (measured by GDP) for two successive quarters. The average recession lasts for a year and a half (17.5months), and every economic zone experiences at least one recession every ten years. Besides the looming recession, the COVID-19 pandemic has disrupted the order of business. After every pandemic or recession, comes a new order that redefines old norms. Luckily for 2020, there would be both a recession and a pandemic in the mix simultaneously.
Medium and small scale businesses are usually the worse hit during any volatile business season. However, it would seem the multibillion-dollar players are...
Hey there Money Maykah,
How is business going on your end?
I know this is a tough time and you’re on either end of the spectrum… there are entrepreneurs and businesses that are doing the most right now and trying to capture their audiences. They are marketing their products and services and getting sales to their businesses.
They either have an essential service or product that people need or they have discovered something new arising from the pandemic and they have decided to capitalize on it. Face masks and virtual services are a hot commodity right now.
On the other end of the spectrum, you have those businesses who are either confused, cautious or simply content with closing down their operations until things settle down. They see this as a time to refocus and attend to other priorities that are not entirely related to their business.
Where do you find yourself on this spectrum?
So what am I doing at this time?
You know, for me, I have had to stop my...
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